There are a lot of men now who are more vain the women and it is now accepted compared to the times before. I would say that I used to use astringent and other facial creams to prevent pimples before but I was little bit shy to do it especially in the presence of my male friends. But nowadays you can even see men using the best night cream on their faces. Males who have undergone facial and other cosmetic surgery do it just to look good.